Instacart Basket Analysis


Instacart, an online grocery store is interested in honing its marketing strategy to ensure they are targeting different customer profiles with appropriate products at the right times.


Perform exploratory data analysis on Instacart data and derive insights on different customer profiles along with their purchasing behaviors. Recommend strategies for improving targeted marketing.


Open source data on Instacart orders was obtained from Instacart. Customer data and product prices were fabricated for this analysis.

Analysis Skills

Pandas, Numpy, Matplotlib, Seaborn, Data Wrangling, Data Consistency Checks, Data Merging, Deriving Variables, Grouping Data, Aggregating Data, Visualizations