Instacart Basket Analysis
Background
Instacart, an online grocery store is interested in honing its marketing strategy to ensure they are targeting different customer profiles with appropriate products at the right times.
Objective
Perform exploratory data analysis on Instacart data and derive insights on different customer profiles along with their purchasing behaviors. Recommend strategies for improving targeted marketing.
Dataset
Open source data on Instacart orders was obtained from Instacart. Customer data and product prices were fabricated for this analysis.
Analysis Skills
Pandas, Numpy, Matplotlib, Seaborn, Data Wrangling, Data Consistency Checks, Data Merging, Deriving Variables, Grouping Data, Aggregating Data, Visualizations